Naadam
Naadam is sourcing the world’s finest fibers and making luxury knitwear, while preserving the values and livelihood of nomadic herders.
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“The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process.”
Founded in 2013 by Matthew Scanlan, Diederik Rijsemus, and creative director Hadas Saar, Naadam sources its fibers from nomadic herders in Mongolia’s Gobi Desert region, helping to preserve their cultural identity through fair wages, herd immunizations, and support of the Gobi Desert Revival Fund, which ensures access to healthcare and education for nomadic communities.
The company is on a mission to democratize cashmere by translating transparency into real sustainability, better prices, and better quality at every possible turn.
Naadam in the news
08/26/22 on Glossy
Fashion Briefing: Naadam’s Matt Scanlan Is Quietly Building a Brand Empire
07/23/21 on Yahoo
Wheelchair Users Can Save Major Dollars On This FFORA Set That Includes All Its Accessible Products
06/09/21 on Forbes
How Naadam Created A $100 Million+ Sustainable Luxury Cashmere Brand That Is Helping Mongolian Communities (Part One)
04/29/20 on Forbes
NAADAM Co-Founder Talks the Economy of Comfort and the Future of Direct-to-consumer Brands
02/24/20 on Fashionista
Naadam, Best Known for Its Affordable Cashmere, Is Building a Mini DTC Empire
08/26/19 on High Snobiety
How FFORA Includes the Disability Community in the Design Conversation
