Ethos - Magic Hour

We are an early stage venture fund pursuing environmental progress

Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient.  So I decided to change that.

Lauren Singer, Package Free

human wellness

I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both.

Hillary Peterson, True Botanicals

and cultural resonance

The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process.

MATT SCANLAN, Naadam

We believe that great brands with great ideas can truly transform consumer behavior.

Our brands represent a forward thinking ethos

I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’

Miki Agrawal, Tushy

offering products that will inspire change

I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify. It felt like a modular product offering really fit in to how they live their lives.

Lucy Jones, Ffora

Our portfolio spans wellness

For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started.

ARA KATZ, Seed

social consciousness

Although we’re a snack food company, we are actually in the business of doing good. It makes me feel purposeful knowing we are changing children’s lives around the world.

Kristen Bell, This Saves Lives

environment

We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own.

Stacy Flynn, Evrnu

food

From ingredients to taste, flavored sparkling waters often fall flat.  My intention for Minna was to create a better sparkling beverage with only organic and non-GMO ingredients, and that tastes delicious without the need for sugar or added sweeteners.

Ryan Fortwendel , Minna

and fashion

Matthew Scanlan, Naadam

In the News

11/02/22 on Yahoo!

New Clinical Trial Finds Seed's Pediatric Synbiotic PDS-08™ Impacts Gut Microbiome and Bowel Movements in Children

11/01/22 on PR Newswire

Nécessaire Becomes a B Corp

10/15/22 on Travel + Leisure

A Stay at a Luxury Resort Inspired Me to Try This TikTok-famous Bathroom Hack — Shop It at Amazon

10/13/22 on Yahoo!

True Botanicals Said To Be Mulling Deal Options

08/26/22 on Glossy

Fashion Briefing: Naadam’s Matt Scanlan Is Quietly Building a Brand Empire

08/11/22 on Travel + Leisure

I'll Be Wearing This Lightweight Mineral Sunscreen Every Day — and Packing It for Every Trip

08/04/22 on Forbes

To Support Mental Wellbeing, Seed Health Launches a Gut-Brain Development Program in Partnership With Axial Therapeutics

06/20/22 on PENTA

Rags To Riches

06/08/22 on Food Business News

New Berlin Beverage Acquires Sparkling Iced Tea Maker

06/07/22 on PR News

Offbeat PR: Promoting The TUSHY Bidet

05/12/22 on PR Newswire

Finless Foods Launches Its Plant-Based Pokè-Style Tuna to the Foodservice Industry at the National Restaurant Association Show

05/12/22 on Hypebae

Nécessaire Launches A New Neck Serum

04/19/22 on Forbes

Why True Botanicals Is Embracing Regenerative Farming—And How It Impacts The Beauty Industry

04/12/22 on PR Newswire

Seed Expands into Children's Health with Launch of Its First Clinically Studied Pediatric Synbiotic

04/01/22 on Forbes

Evrnu’s Recycled Waste Fiber Launches Today, And Could Outperform 90% Of Existing Textiles

03/30/22 on New York Post

Bidet Maker Offers To Step In After Google Yanks Popular Bathroom Perk

03/07/22 on Forbes

Finless Foods Bringing Plant-Based Tuna To The Masses, Ramping Up Cell-Cultured Plans with $34 Million In Series B Funding

02/14/22 on Business of Home

Clare Raises $8 Million With An Eye On Scale

02/03/22 on InStyle

This Celeb-Loved Brand Just Released a Moisturizer That Addresses All Signs of Aging

01/20/22 on Marie Claire

Cult Beauty Brand Nécessaire Is Finally Available To Shop In The UK