We are an early stage venture fund pursuing environmental progress

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Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient.
So I decided to change that.
Lauren Singer, Package Free
human wellness

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and cultural resonance

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We believe that great brands with great ideas can truly transform consumer behavior.
Our brands represent a forward thinking ethos

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I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’
Miki Agrawal, Tushy
offering products that will inspire change
Our portfolio spans wellness

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For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started.
ARA KATZ, Seed
social consciousness

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environment

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food

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and fashion

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The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process.
Matthew Scanlan, Naadam
In the News

02/04/21 on New York Magazine
The Best Zoom Background Is Clare Paint’s (Deep-Green) Current Mood

04/29/20 on Forbes
NAADAM Co-Founder Talks the Economy of Comfort and the Future of Direct-to-consumer Brands

02/24/20 on Fashionista
Naadam, Best Known for Its Affordable Cashmere, Is Building a Mini DTC Empire

11/20/19 on Harper's Bazaar
Watch: How This Zero-Waste Activist Eats Completely Package-Free

08/28/19 on PSFK
Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

08/26/19 on High Snobiety
How FFORA Includes the Disability Community in the Design Conversation

08/22/19 on The Daily Beast
Buffy Launched Super-Soft Eucalyptus Sheets To Give You Sustainable, Naturally-Dyed Bedding