We pursue environmental progress
,
Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient. 
So I decided to change that.
Lauren Singer, Package Free
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human wellness
,
I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both.
Hillary Peterson, True Botanicals
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cultural resonance
,
The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. 
MATT SCANLAN, Naadam
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and believe that great brands with great ideas can truly transform consumer behavior.
Our brands represent a forward thinking ethos
,
I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’
Miki Agrawal, Tushy
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offering products that will inspire change
.
I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify. It felt like a modular product offering really fit in to how they live their lives. 
Lucy Jones, Ffora
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Our portfolio spans wellness
,
For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started.
ARA KATZ, Seed
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social consciousness
,
Although we’re a snack food company, we are actually in the business of doing good.  It makes me feel purposeful knowing we are changing children’s lives around the world.
Kristen Bell, This Saves Lives
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environment
,
We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own.
Stacy Flynn, Evrnu
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food
,
From ingredients to taste, flavored sparkling waters often fall flat. 
My intention for Minna was to create a better sparkling beverage with only organic and non-GMO ingredients, and that tastes delicious without the need for sugar or added sweeteners.
Ryan Fortwendel , Minna
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and fashion
.
The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process.
Matthew Scanlan, Naadam
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In the News

10/08/19 on Vanity Fair

Laura Dern Is a Low-Key Wellness Hero

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10/02/19 on WWD

Forward-Looking Fiber Firm Evrnu Snags $9m in Series A

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09/26/19 on Tech Crunch

Package Free Picks up $4.5m to Scale Sustainable CPG

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09/17/19 on Forbes

The Future of Beverage Is on Your Phone

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08/28/19 on PSFK

Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

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08/26/19 on High Snobiety

How FFORA Includes the Disability Community in the Design Conversation

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08/22/19 on The Daily Beast

Buffy Launched Super-Soft Eucalyptus Sheets To Give You Sustainable, Naturally-Dyed Bedding

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08/09/19 on Refinery29

Zazie Beetz's Path To Clean Beauty Is Super Relatable

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08/06/19 on The Independent

Buffy Breeze Reviewed: The Lightweight Summer Comforter That's All Over Instagram

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08/01/19 on InStyle

Anne Hathaway's Taking on Film-Industry Pollution with Zero Waste Founder Lauren Singer

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07/31/19 on WWD

FFORA Debuts With Design-Focused Accessories for the Disability Community

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07/30/19 on Teen Vogue

Teen Vogue Interviews FFORA Founder Lucy Jones

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07/05/19 on Fast Company

Adidas by Stella McCartney Is Making New Clothes by Liquifying Old Ones

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06/22/19 on Healthyish

I'm Now a Person Who Drinks Lightly Brewed Sparkling Tea

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