True Botanicals

True Botanicals is giving the beauty industry a makeover with pure, potent, proven formulas that are good for people and the planet.

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“I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both.”

Hillary Peterson

Founded in 2014 by Hillary Peterson, True Botanicals is transforming beauty into a collective force of well-being in the world. The company uses superior, sustainable ingredients such as plant-derived peptides and antioxidant-rich oils to create formulas that deliver sublime experiences and clinically 
proven results. Every product is not only Made Safe (made with nontoxic ingredients) certified but also developed, made, packaged, and shipped in ways that minimize its impact on the environment. 

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True Botanicals in the news

10/08/19 on Vanity Fair

Laura Dern Is a Low-Key Wellness Hero

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08/28/19 on PSFK

Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

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08/09/19 on Refinery29

Zazie Beetz's Path To Clean Beauty Is Super Relatable

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2017
Naadam
Naadam is sourcing the world’s finest fibers and making luxury knitwear, while preserving the values and livelihood of nomadic herders.
Naadam
2018
Buffy
Buffy is making the planet more comfortable with sustainable soft goods.
Buffy
2019
Package Free
Package Free is making the world less trashy by thinking outside of the box.
Package Free
2018
Evrnu
Evrnu is transforming textile waste into pristine new fibers to close the loop on fashion.
Evrnu
2018
Ffora
FFORA is making the world accessible to all with fashionable, functional accessories.
Ffora
2019
The Coconut Cult
The Coconut Cult is inspiring healthy devotion with creamy, 
probiotic-powered treats.
The Coconut Cult
Buffy Naadam
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