Ethos - Magic Hour

We are an early stage venture fund pursuing environmental progress

Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient.  So I decided to change that.

Lauren Singer, Package Free

human wellness

I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both.

Hillary Peterson, True Botanicals

and cultural resonance

The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process.

MATT SCANLAN, Naadam

We believe that great brands with great ideas can truly transform consumer behavior.

Our brands represent a forward thinking ethos

I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’

Miki Agrawal, Tushy

offering products that will inspire change

I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify. It felt like a modular product offering really fit in to how they live their lives.

Lucy Jones, Ffora

Our portfolio spans wellness

For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started.

ARA KATZ, Seed

social consciousness

Although we’re a snack food company, we are actually in the business of doing good. It makes me feel purposeful knowing we are changing children’s lives around the world.

Kristen Bell, This Saves Lives

environment

We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own.

Stacy Flynn, Evrnu

food

From ingredients to taste, flavored sparkling waters often fall flat.  My intention for Minna was to create a better sparkling beverage with only organic and non-GMO ingredients, and that tastes delicious without the need for sugar or added sweeteners.

Ryan Fortwendel , Minna

and fashion